Discover the manifest behind 'Wood. Naturally of Today'

National campaign for wood in construction

In 2019, Centrum Hout launched the national campaign Wood. Naturally of Today to promote the use of timber in construction as a sustainable, modern and future-oriented material. The campaign aims to increase awareness and support among developers, architects, contractors and policymakers for building with wood.

Through the campaign, Centrum Hout highlights wood’s role in addressing key societal challenges such as climate change, CO₂ reduction, circular construction and housing shortages. By showcasing real-life examples, sharing facts and launching the Manifest for Wood, the campaign advocates for a stronger position of wood in the built environment.

The central message: Wood is the best natural material one can choose today.

The campaign includes:

• A knowledge and inspiration platform: houtnatuurlijkvannu.nl

• Weekly radio broadcasts on BNR discussing timber construction

• Public events and presentations

• Policy engagement through the Manifest for Wood

• Articles, interviews and visuals shared through social media and trade press

The campaign calls on the entire building chain to join forces to build faster, smarter and more sustainably, using one of the oldest and most innovative materials we have: wood.